Daily notes on what’s actually working – no fluff.
By David Henderson · 6-minute read I spent 25 years running SEO at a scale most agencies never touch — national training programs for AutoTrader
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PYTHON • WEBHOOKS • DATA ENGINEERING The failure was not "an AI problem." It was a data-boundary problem: a large webhook body, deeply nested records,
A field-tested architecture for replacing tab sprawl, brittle formulas, and manual reporting with one normalized data layer and one dynamic dashboard. By David Henderson •
Why your paycheque might be the layoff nobody announced. By David Henderson • Unwired Web Solutions • Updated September 2026 • 13-minute read BOTTOM LINE
A practical architecture for generating report narratives with AI — and the guardrails that keep it from turning a decline into a success story. By
A practical decision framework for choosing between a spreadsheet and custom software — the three-layer architecture that makes a spreadsheet behave like a real interface,
How consolidating four disconnected tools across a 19-territory franchise network turned into a lesson about credentials, not code. By David Henderson • Unwired Web Solutions
A live AI search visibility dashboard should not eliminate client communication. It should eliminate the stale data recital—so client time can be used for decisions.
A field-tested quality-control workflow for filtering weak AI copy, preserving human judgment and turning editorial feedback into better prompts. By David Henderson • Unwired Web
A practical sequence for cleaning up operations, automating low-risk work, and adding AI without scaling mistakes. By David Henderson | Unwired Web Solutions | Updated
A field-tested content matrix for multi-profile teams that turns real operational evidence into distinct, useful Google Business Profile updates. By David Henderson • Unwired Web
