If you’re rethinking how SEO, AI, and digital marketing should actually work in 2026 — not the slide-deck version, but the version that survives contact with a real business — you’re in the right place.

I’ve spent 25+ years building SEO and marketing systems for brands like AutoTrader, Honda, and Ford, and for franchise networks running dozens of locations at once. I watched print die and helped build what replaced it. I’m doing that again now with AI — figuring out, in public, what actually holds up when you put it to work instead of just talking about it.

This isn’t a funnel. There’s no form-fill-to-sales-call pipeline waiting on the other side. Whether you’re a Canadian business owner trying to figure out where AI actually fits, a marketer wondering if SEO still matters (it does — AI search is built on top of it, not instead of it), or you just want a straight answer from someone who’s actually run the systems, this is the place to ask.