My Agency is Already Dead
My agency is already dead. And the thing that killed it isn’t AI in the
I’ve been through one digital transformation already — I watched print die and helped build what replaced it. Now we’re here again, and this time I’m not watching from the sidelines.
I’ve spent 25+ years at the sharp edge of digital marketing — including the years at AutoTrader Canada when we helped turn a print directory into a digital powerhouse that eventually sold for $750 million.
I’ve trained digital teams coast to coast for AutoTrader and Yellow Pages, and I’ve done SEO at the enterprise level for clients like StarTech.com, Honda, Ford, Skedaddle, Truly Nolen, and dozens of franchise systems across North America. Now I’m building AI-powered systems that actually work for real businesses.
"My agency is already dead. People just haven't started covering up our body and shoveling dirt over top of us."
"David's SEO expertise is unmatched. His understanding of what it takes to rank and drive real traffic that converts is something every business needs."
Digital Marketing
StarTach, Honda, Ford
Auto Trader & Yellow Pages
Analytics & Adwords
Open Claw Patarner
Skedaddle, Weedman & More
I’m not taking on consulting clients just yet — I’m still heads-down building and documenting the systems I’ll eventually help others implement. Subscribe to the blog and follow along. When I open up consulting, you’ll be the first to know.
No hype, no fluff — just what I’m actually building and what Canadian businesses need to know.
My agency is already dead. And the thing that killed it isn’t AI in the
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I write about what I’m actually building — AI systems, the agency reckoning, and what comes next for Canadian businesses. No filler, no recycled hot takes.