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Author: David Henderson

Why AI Consulting Is the Natural Next Step for SEO Agencies

Magnifying glass highlighting SEO analytics growing into an AI processor, representing the shift from SEO retainers to AI consulting for agencies

By David Henderson · 6-minute read I spent 25 years running SEO at a scale most agencies never touch — national training programs for AutoTrader and Yellow Pages, enterprise and franchise work for Honda, Canadian Black Book, StarTech.com, Skedaddle, Truly Nolen, Weed Man, Handyman Connection, and dozens of other franchise systems across North America. None […]

How I Fixed a Failing Base64 and Nested JSON Pipeline

PYTHON • WEBHOOKS • DATA ENGINEERING The failure was not "an AI problem." It was a data-boundary problem: a large webhook body, deeply nested records, Base64-encoded documents, inconsistent dates and malformed input arriving from systems I did not control. By Unwired Web Solutions | Updated September 22, 2026 Everybody wants to talk about the orchestration […]

Building a Workbook That Scales From One Location to Forty

A desk with a monitor displaying a colour-coded multi-location spreadsheet, a coffee mug, and a printed regional map marked with location pins, illustrating multi-location reporting architecture.

A field-tested architecture for replacing tab sprawl, brittle formulas, and manual reporting with one normalized data layer and one dynamic dashboard. By David Henderson • Unwired Web Solutions • Updated September 2026 • 10-minute read BEST FOR CORE PATTERN LAST REVIEWED Franchise and multi-unit reporting One data table + one dashboard September 14, 2026 QUICK […]

The Quiet AI Squeeze: Wage Suppression and the Vanishing Entry-Level Job

Vintage editorial-cartoon style "AI & Work: The Displacement Desk" poster showing graduates in caps and gowns from the UK, Ireland, and Canada balanced on a seesaw battery gauge, a hand pouring coins from an AI budget envelope into a briefcase while a young worker reads a letter at a desk, and an executive shouting "No layoffs" through a megaphone at a boardroom presentation, under the tagline "No fluff. No spin. Just the receipts."

Why your paycheque might be the layoff nobody announced. By David Henderson • Unwired Web Solutions • Updated September 2026 • 13-minute read BOTTOM LINE I went looking for the AI jobpocalypse everyone keeps promising. I didn’t find it. What I found instead is arguably worse if you’re twenty-four: nobody’s getting a pink slip, but […]

How to Automate Monthly Report Narratives Without Letting AI Invent Wins

A hand marking up a printed report draft in red pen next to a laptop showing tracked-changes edits, illustrating the human review step in an automated reporting workflow

A practical architecture for generating report narratives with AI — and the guardrails that keep it from turning a decline into a success story. By David Henderson • Unwired Web Solutions • Updated September 2026 • 11-minute read DIRECT ANSWER To automate a monthly report narrative safely, keep the language model inside a controlled pipeline: […]

When a Spreadsheet Is a Better Interface Than a Custom App

A practical decision framework for choosing between a spreadsheet and custom software — the three-layer architecture that makes a spreadsheet behave like a real interface, and the signals that tell you it’s time to migrate. By David Henderson • Unwired Web Solutions • Updated September 2026 • 11-minute read KEY POINT The strongest angle is […]

Pulling Franchise-Level Data Out of a System That Doesn’t Want to Give It Up

Home office desk at night with a laptop showing a spreadsheet of franchise data next to a second monitor displaying a security login warning, alongside a notebook, phone, and coffee mug

How consolidating four disconnected tools across a 19-territory franchise network turned into a lesson about credentials, not code. By David Henderson • Unwired Web Solutions • Updated September 2026 • 7-minute read THE NUMBERS 19 territories · 4 disconnected tools consolidated · 12 months of Salesforce history · 3 years of GA4 + GBP history […]

The Client Dashboard That Replaced a Monthly Reporting Call

Small business desk with a handwritten notepad showing steps 1, 2 and 3 beside receipts, a laptop spreadsheet and a coffee cup.

A live AI search visibility dashboard should not eliminate client communication. It should eliminate the stale data recital—so client time can be used for decisions. By David Henderson • Unwired Web Solutions • Updated September 2026 • 9-minute read The short answer I am building an AI search visibility dashboard at Unwired Web Solutions to […]

How to Score AI-Generated Content Against a Rubric Before the Client Sees It

Laptop displaying a client analytics dashboard with charts and graphs, representing continuously available AI search visibility data.

A field-tested quality-control workflow for filtering weak AI copy, preserving human judgment and turning editorial feedback into better prompts. By David Henderson • Unwired Web Solutions • Updated September 2026 • 9-minute read QUICK ANSWER Score every AI-generated draft on five dimensions: hook, local specificity, differentiation, call-to-action clarity and compliance. Reject or regenerate weak drafts […]

Small Business AI: What to Do First, Second, and Third

Printed five-row content scoring rubric sheet with hand-marked scores, used to grade AI-generated drafts before client review.

A practical sequence for cleaning up operations, automating low-risk work, and adding AI without scaling mistakes. By David Henderson | Unwired Web Solutions | Updated September 2026 | Approx. 8-minute read The short answer: First, clean and structure the data your workflows depend on. Second, automate repetitive, rule-based mechanics. Third, add AI where interpretation helps—while […]